Privacy Policy

Who we are

This website is operated by the brand (referred to as "we", "us", or "our"). We are committed to protecting your personal data and handling it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have questions about how we use your data, contact us at hello@thebeautygrid.co.uk.

What data we collect

We collect information you provide directly: name, email address, shipping address, and payment details when you place an order. For trade account applications, we may also collect your business name, trading address, and proof of trade.

We collect usage data automatically: pages visited, time on site, device type, and referring URL. This is collected via cookies and analytics tools. We do not collect sensitive personal data unless explicitly required for a specific service.

How we use your data

We use your data to process orders and deliver products, manage your account, respond to enquiries, and send transactional communications related to your purchases.

With your consent, we may send marketing emails about new products, offers, and brand news. You can withdraw consent at any time by clicking unsubscribe in any email or contacting us directly. We do not sell your data to third parties.

Legal basis for processing

We process your data on the following legal bases: contract performance (to fulfil your order), legitimate interests (to improve our services and prevent fraud), legal obligation (to comply with financial and regulatory requirements), and consent (for marketing communications).

Data sharing

We share your data with third-party service providers only where necessary to operate our business: payment processors, delivery partners, and email service providers. All third parties are required to handle your data in accordance with applicable data protection law.

We do not transfer your data outside the UK or EEA without appropriate safeguards in place.

Cookies

We use essential cookies to operate the website and optional analytics cookies to understand how visitors use the site. You can manage your cookie preferences at any time via the cookie settings link in the footer.

Disabling non-essential cookies will not affect your ability to browse the site or place orders.

Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected. Order data is retained for seven years in line with HMRC requirements. Marketing consent records are retained until you withdraw consent.

When data is no longer required, it is securely deleted or anonymised.

Your rights

Under UK GDPR, you have the right to access, correct, or delete your personal data; to restrict or object to processing; to data portability; and to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact us at hello@thebeautygrid.co.uk. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.